Engagement Learning
#Gamification #Learning Experience Design #Interactive UI
Overview
To enhance product knowledge retention and engagement among Apple salespeople, we designed a series of interactive learning experiences. These initiatives transformed passive learning into an engaging, gamified process, making training more immersive and rewarding.
☑️ Duolingo-Style Learning Game (2024)
🦊 Concept: Players take on the role of an adventurous fox exploring new territories, answering quizzes to earn rewards.
🎯 Goal: Reinforce product knowledge through bite-sized, interactive challenges.
✨ Key Features:
• A progression-based reward system 🎁 to maintain engagement.
• Various quiz formats to test different aspects of product knowledge.
•Power-ups & props 💎 to add strategic elements and increase replayability.
📌 Impact: Increased quiz participation and retention rates among sales teams.
UI showcase of the game
☑️ 1-on-1 Knowledge Competition (2023)
🧧 Concept: A Lunar New Year campaign where users challenge each other in real-time quizzes.
🎯 Goal: Encourage competitive learning and improve product knowledge recall speed.
✨ Key Features:
•Real-time multiplayer mode with speed & accuracy scoring.
•Leaderboard & rewards system to recognize top performers.
📌 Impact: Boosted engagement during the campaign period, leading to a surge in product knowledge quiz participation.
Compaign visual
UI showcase of the compagin
☑️ Augmented Reality Photo Competition (2020)
📸 Concept: An interactive AR experience that encouraged users to engage with digital artwork.
🎯 Goal: Promote an upcoming event while driving participation through AR-based interactions.
✨ Key Features:
• An AR portal that allowed users to place digital artwork in their environment.
• A photo-sharing challenge where the most creative submissions received prizes.
📌 Impact: Generated high user engagement and social sharing, increasing event awareness.
Event Visual AR PortalAR Artwork
Some winning photography examples