2017-current
2015-2017
Continuing
With nearly a decade of experience in UX and product design, I have led projects that integrate visual storytelling, motion design, and interactive experiences. From startups to top tech companies, I have designed immersive interfaces and innovative digital products, always seeking to merge design, technology, and human intuition to elevate user experiences.
ISA Knowledge Bot
2023-2024
#Conversational UI #AI-powered UX #WeChat Mini Program Design
Overview
ISA is a WeChat mini program designed to assist Apple storefront salespeople by providing instant, highly accurate answers to product-related questions. Powered by a large language model and a curated vector database, ISA achieves an industry-leading accuracy rate of up to 95%, ensuring natural and context-aware conversations.
Problem
Salespeople need to quickly access reliable product knowledge to enhance customer interactions. Existing solutions lacked real-time responses and conversational fluidity, often leading to inefficient training and inconsistent information delivery.
My Role & Contributions
As the UX designer on this project, I was responsible for:
• Defining the conversational UX strategy to ensure seamless interactions.
• Designing an intuitive and engaging interface that balances functionality with brand personality.
• Optimizing user flows to enable efficient query resolution via keyboard and voice-to-text input.
ISA’s animated Avatar
Design Process & Key Decisions
•Conversational UX Design: Developed clear interaction patterns to enable smooth, context-aware conversations.
•Visual Language: Designed a warm, retro-futuristic UI with an animated robot assistant, reinforcing approachability and engagement.
•Usability & Efficiency: Integrated features like conversation history, quick settings access, and seamless input switching to enhance workflow efficiency.
highres live demo of ISA
Impact
✅ Improved product knowledge accessibility, reducing response time for sales inquiries.
✅ Enhanced sales team confidence through instant, accurate answers.
✅ Created a delightful user experience that aligns with Apple’s brand philosophy.