2017-current
2015-2017
Continuing
With nearly a decade of experience as a user experience designer in the tech industry, I have contributed to visual design, art direction, and film production for both startups and leading tech companies. I am deeply committed to advancing the integration of art, design, and technology, shaping the future of immersive and intuitive user experiences.
ISA Knowledge Bot
2023-2024
As a UX designer in Apple’s Sales Operations group, one of my key responsibilities is creating digital tools and applications to help storefront salespeople master product knowledge and selling skills. ISA is one of my current projects.
ISA’s animated Avatar
ISA is a WeChat mini program that provides instant, accurate answers to Apple product-related questions. Powered by a large language model and a curated vector database, it guarantees industry-leading accuracy of up to 95%, understanding context and responding naturally in conversations.
Built on this solid technical foundation, we designed an intuitive and delightful user experience. The interface features a warm, retro-futuristic visual language, with a friendly animated robot character.
We developed clear and comprehensive interactions in ISA, allowing users to seamlessly switch between keyboard and voice-to-text input, access settings, review conversation history, and start new conversations.
highres live demo of ISA