LLM Virtual Customer Selector
2024
#UX & Interaction Design. #AI Training #Motion UI
Overview
To enhance sales training, we introduced AI-powered virtual customers that allow salespeople to practice product conversations in a realistic, dynamic environment. The system evaluates whether users:
✔️ Hit key product talking points
✔️ Deliver a persuasive pitch
✔️ Successfully guide the conversation to a sale
By simulating different customer personas and scenarios, this tool helps salespeople refine their approach in a natural, LLM-driven dialogue.
Challenge: Reducing Complexity in Scenario Setup
Since LLMs can simulate a wide range of customer interactions, we needed to narrow down conversation topics for more structured training. However, this required users to manually define multiple parameters before starting a session:
Early stage mockup shows mutiple stepes are required before the training sesstion
➡️ Select a product category
➡️ Choose a specific model
➡️ Define a customer scenario
➡️ Generate a customer persona
Solution: A Visually Intuitive “Bubble Flow” Interaction
I designed a progressive selection experience that transforms the setup process into a playful, visual journey:
Highres mockup of “Bubble Flow” interaction
🌐 Evolving “Customer Bubble” → Instead of a static form, each selection (e.g., product, scenario) is represented as a floating bubblethat gradually merges into a central glowing shape—symbolizing the evolving customer persona.
📱 Seamless Category Selection → Users select product types via horizontal scrolling chips, ensuring quick, natural interaction.
🌀 Dynamic Visualization → As users make selections, the glowing shape continuously morphs, reinforcing a sense of progression and personalization.
👆 Swipe-to-Refine Gesture → Users can swipe left/right to refine customer traits, keeping the process interactive rather than feeling like a rigid selection menu.
🔵 Futuristic Aesthetic → The glowing purple-blue gradient creates a high-tech, immersive feel that aligns with the AI-powered nature of the training.
Impact & Key Takeaways
✅ Reduced cognitive load → A one-page, immersive interface replaces traditional multi-step forms.
✅ Increased engagement → A motion-enhanced, evolving UI makes setup feel more intuitive and enjoyable.
✅ Better user adoption → Salespeople feel in control of the customization process, making training more approachable.